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Dopamine Land
Photograph: Supplied | Dopamine Land

Get your happiness fix at this multi-sensory dopamine museum coming to Australia

Direct from London, this ultimate feel-good experience will make its Australian debut in Brisbane

Melissa Woodley
Written by
Melissa Woodley
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In need of a quarter-year mood boost? We’ve got just what the doctor ordered. A fully interactive museum dedicated to everyone’s favourite happiness hormone, dopamine, is making its Australian debut in Brisbane this May. Straight from London, Dopamine Land will send your happiness levels through the roof with pillow fights, ball pits, mirror mazes and more. Just the thought of it is already making us smile.

The game plan is easy to follow when you arrive at Dopamine Land. Kids and kidults can adventure through ten themed rooms, with each featuring mesmerising optical illusions and audio sensations designed to awaken your inner child and trigger your happiness hormones. 

You can take a trip down memory lane in the glowing ball pit room, featuring pulsating LED lighting, ’80s electro beats and the scent of Pina Coladas. Or, let off steam in the pillow fight room, inspired by lolly boxes and Mexican wrestling. Warning: things might get heated in here.

Dopamine Land
Photograph: Supplied | Dopamine Land

If you need to calm down post pillow fight, then head to Lucid Dreams, an ASMR-led visual journey featuring surreal projections by Australian digital animation artist, Cassie Troughton. There’s also the dedicated Keep Calm Forest where you can meditate in a soothing woodland featuring LED trees, mirrored spaces and a relaxing soundscape, plus a Musical Tiles room where you can compose a personalised light and sound composition with your movements.

Dopamine Land
Photograph: Supplied | Dopamine Land

It hasn’t been confirmed whether Dopamine Land will head to other Australian cities after Brisbane, but watch this space – and watch your Instagram feeds because you’ll probably be seeing it everywhere.

Dopamine Land will pop up at Uptown in Brisbane’s Queen Street Mall from Tuesday, May 28 and tickets go on sale on April 11. You can get tickets here.

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