Momotaro Jeans has an interesting story with inspiration from the ‘birthplace of Japanese jeans’ and a famous children’s tale. The brand hails from Kojima in Okayama prefecture, which is a famous city for denim items. You can often recognise Momotaro Jeans by the two white stripes that are often painted on one jean pocket. This is inspired by the character Momotaro in the children’s story of the same name, who carried a flag with two white stripes. Fun fact: Okayama is also where the tale of Momotaro takes place.
At the Aoyama boutique, you’ll find the brand’s full range of denim products including jeans, jackets, shirts, shoes and small accessories. Momotaro denim is made from Zimbabwe cotton, which is also commonly used for high-quality dress shirts and offers a flexible feel, excellent durability and unique fading characteristics. If you purchase a pair of jeans at the shop, you can even have them hemmed free of charge on the same day. It might not sound so exciting, but it’s worth sticking around for the process as the shop uses a special antique chain stitch sewing machine to make the alterations.