March 10, Harajuku
March 9, Harajuku
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The last time Ben & Jerry's tried to make it in Japan, things didn't really work out. Trying to replicate the success of arch-rivals Häagen-Dazs, the self-proclaimed 'premium ice cream' makers inked an exclusive distribution deal with 7-Eleven in 1997 – but it turned out that convenience stores weren't the best places to start winning hearts and minds. 15 years on, the company is giving it another shot, this time in the form of its first Japanese outlet. Due to open on the ground floor of Omotesando Hills on April 14, 2012, the shop will sell familiar favourites like Cherry Garcia, Phish Food and Coffee Coffee Buzz Buzz Buzz! (gotta love that one), alongside sundaes, shakes and a few Japan originals.