You can now get your copy of Time Out Tokyo magazine delivered - we ship internationally too!
If you haven't picked up a copy of our new magazine yet, start here...
Get your copy
The traditional centre of Tokyo commerce has been re-energised of late. We bring you the best of the area, from Edo-era cuisine to brand-new shopping meccas
August 27, Harajuku
August 26, Harajuku
Our newsletters get the best of Tokyo delivered straight to your inbox.
The Japanese obsession with profiteroles (known as ‘shū kurīmu’, or ‘choux crème’, in the local brogue) is well documented, but Fujiya might have crossed the line with this summer-only innovation. On Tuesday, July 2, branches of the cake shop nationwide will be unveiling a cream puff that you can drink through a straw. Tokyo sweet freaks needn't wait that long, though: this culinary abomination has already gone on advance sale at area branches of Fujiya. The drinkable profiterole is available in two flavours – coffee jelly and milk custard or milk jelly and custard (¥250 each) – and we're told that this year's model (yes, they've actually done this before) is now bigger and contains 20 percent more cream.